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Elon Musk insists Tesla isn’t a car company as sales falter

 If you don't like what's being said, change the conversation. That's advice Don Draper of "Mad Men" once gave. And it appears Tesla (TSLA) CEO Elon Musk is taking it. (via finance.yahoo)


By the numbers, Tesla painted a dismal picture through its latest quarterly results. But the stock told a different story: excitement. New models are on the way, Musk said. And beyond that, Tesla will prosper as a pioneer in autonomous ridesharing. Shares jumped following the earnings release, and the momentum carried over into morning trading Wednesday as the stock surged as much as 14%.

As Tesla car sales faltered, Musk delivered an optimistic pivot: Tesla isn't a car company.Sales fell 9% from a year ago in the most recent quarter, the first drop in four years. Operating profit tumbled more than 50% from the same period last year. Guidance, too, was a drag, as executives foresee "notably lower volume."

But the market loved Tesla reassuring the world that, actually, cheaper cars are coming. As Jefferies analysts said in a note after the report, "first impression for us is CEO Musk appeasing the market by accelerating new product launches."

And Musk emphasized over and over again on the earnings call that investors shouldn't view Tesla as an automaker but rather as a digital platform akin to Uber (UBER) and Airbnb (ABNB) for an autonomous fleet.

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