If you don't like what's being said, change the conversation. That's advice Don Draper of "Mad Men" once gave. And it appears Tesla ( TSLA ) CEO Elon Musk is taking it. (via finance.yahoo ) By the numbers, Tesla painted a dismal picture through its latest quarterly results . But the stock told a different story : excitement. New models are on the way, Musk said. And beyond that, Tesla will prosper as a pioneer in autonomous ridesharing. Shares jumped following the earnings release, and the momentum carried over into morning trading Wednesday as the stock surged as much as 14%. As Tesla car sales faltered, Musk delivered an optimistic pivot: Tesla isn't a car company.Sales fell 9% from a year ago in the most recent quarter, the first drop in four years. Operating profit tumbled more than 50% from the same period last year. Guidance, too, was a drag, as executives foresee "notably lower volume." But the market loved Tesla reassuring the world tha...